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Category: B2B Marketing Basics

 

Google Ads for B2B Companies: Why They’re Important

woman using a tablet
Posted by Amy Schneider on November 13, 2019
Reading Time: 6 minutes

Paid search tactics such as Google Ads, also commonly referred to as pay-per-click or PPC advertising, are a hugely important piece of any integrated B2B marketing strategy. While PPC does… Read More Google Ads for B2B Companies: Why They’re Important

Planning Next Year’s Marketing Budget: Things to Remember

pink piggy bank on wooden surface
Posted by Amy Schneider on December 20, 2017
Reading Time: 3 minutes

It’s that most stressful time of the year again…the holiday season? Nope – I mean planning for the marketing budget! As you look ahead to 2020 and plan your financial… Read More Planning Next Year’s Marketing Budget: Things to Remember

Gated Content: What It Is and When to Use It (Or Not)

gated content
Posted by Amy Schneider on September 13, 2017
Reading Time: 3 minutes

Recently, someone posed a question I hadn’t expected. He asked how I define “gated content”. I’m sure not everyone is familiar with “gate” as a marketing term, but that wasn’t… Read More Gated Content: What It Is and When to Use It (Or Not)