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Category: B2B Marketing Tactics

 

The Benefits of B2B Blogging

Posted by Kevin DeLorenzo on January 30, 2023
Reading Time: 3 minutes

B2B blogging has become a necessary strategy in the world of digital marketing. Offering helpful and insightful content that is housed on your website is an effective tactic to engage… Read More The Benefits of B2B Blogging

B2B Video Marketing Trends

Posted by Kevin DeLorenzo on October 27, 2022
Reading Time: 4 minutes

B2B video marketing is the practice of using engaging, eye-catching, and unique video content to attract business clients. Whether or not your product or service is exactly what they’re looking… Read More B2B Video Marketing Trends

Our Top 5 Sessions from INBOUND 2021

Posted by Kevin DeLorenzo on October 21, 2021
Reading Time: 4 minutes

HubSpot’s INBOUND 2021 conference was a fully immersive, online experience that provided dozens of informative sessions covering all aspects of marketing. Centered around the latest business trends, interactive conversations, and… Read More Our Top 5 Sessions from INBOUND 2021

Podcasts You Should Listen to in 2020: Our Recommendations

Posted by Chris Straigis on February 11, 2020
Reading Time: 9 minutes

Each day, thousands of people across the world choose to spend their personal time – whether it be commuting, walking the dog, relaxing or even cleaning the house – by… Read More Podcasts You Should Listen to in 2020: Our Recommendations

5 B2B Marketing Services You Didn’t Know You Needed

Graphic of people looking at marketing information
Posted by Amy Schneider on January 31, 2020
Reading Time: 5 minutes

Whether you handle your marketing in-house or work with an agency partner, you’re probably well aware that there are many facets that go into a successful strategy. After all, today’s… Read More 5 B2B Marketing Services You Didn’t Know You Needed

Google Ads for B2B Companies: Why They’re Important

woman using a tablet
Posted by Amy Schneider on November 13, 2019
Reading Time: 6 minutes

Paid search tactics such as Google Ads, also commonly referred to as pay-per-click or PPC advertising, are a hugely important piece of any integrated B2B marketing strategy. While PPC does… Read More Google Ads for B2B Companies: Why They’re Important