Last week, along with more than 20,000 other marketers, I attended the annual HubSpot INBOUND conference in Boston. Each year, the event draws a wide range of professionals, both corporate/in-house… Read More 3 Things I Took Away from INBOUND 2017
For someone who hasn’t been through the video marketing process yet, creating quality video content can seem daunting. From concept development and creative meetings to storyboards, shooting, and editing, it’s… Read More Hi-Def ROI: Maximize Your Video Marketing
Unlike business units that deal in numbers, facts, and black-and-white right or wrong answers, like accounting or engineering, the leadership of departments that work in more creative or conceptual roles,… Read More How Do You Quantify a Creative Concept?