4 Essential Everyday Skills for Account Managers

men using a laptop

Posted by Ariella Saucier on May 17, 2017

Everyone has a routine. You get into a groove of what works best for you. We tend to learn certain tips and tricks on how to manage our days for optimal focus and performance. Regardless of the industry, there are basic skills that anyone can harness to make all the difference in your day. It will help you go from getting through it to mastering it!


Time Management:

Manage Timelines & Milestones
Each client has their own deadlines. Some projects require lightning speed turnaround, and we find these often on the design side of our agency. Upon receiving the initial information of any project, it’s crucial to set expectations. That starts with understanding the request, but more importantly, knowing the deadline.

For larger scope projects with a longer lead time, it’s important to set the same expectations and manage to them based on your client’s needs. They will require milestones and various checkpoints throughout the project.

As an example, when we embark on a website design and build, we create a project timeline with clear milestones. We start with the strategy phase, during which we determine the high level structure and architecture of a site, then we then move into the design phase, and then to programming. Each of these phases have several important smaller milestones on which we will need client feedback and approval. It’s always helpful to communicate that to the client up front so that everyone stays on the same page and heading towards the same goal.


Communication:

Check In & Communicate Often
Communication really is key. Just as I mentioned above, it’s important for everyone to work together productively as a team and be on the same page. We communicate with our clients via email, phone, meetings, and messenger apps.

In our office, we communicate internally throughout the day via Skype, meetings, and quick impromptu conversations. We also communicate through daily status updates or reports. Finding a few minutes each day to recap priorities, catch up on any outstanding projects, and discuss next steps can make all the difference in keeping your focus and successfully managing your workload.


Problem Solving:

Get Creative – Think Outside The Box
Sometimes there are hiccups in your day that call for troubleshooting. Before rushing to the worst case scenario, think outside the box for other options available to reach the end goal. Think outside your immediate bandwidth – sometimes a solution may lie with vendors or contractors that you work with in another capacity.

A little quick thinking and improvisation could actually act as a springboard to an entirely new idea that you never knew existed. Sometimes, our clients come to us needing a solution for a challenge. We then brainstorm and come back to them with options. In some cases, we have multiple solutions to consider. When you take the time to break it down, explaining the different options, timeframe for each, and how the solutions will benefit the client, it shows that you truly care about their success.


A Good Sense of Humor:

Don’t Take It Personally
Sometimes there are hiccups in your day that call for troubleshooting. Before rushing to the worst case scenario, think outside the box for other options available to reach the end goal. Think outside your immediate bandwidth – sometimes a solution may lie with vendors or contractors that you work with in another capacity.

Ariella Saucier, Project Manager at AAC

Ariella Saucier
Project Manager