Category: B2B Marketing Basics


Importance of Using B2B Buyer Personas

man talking during a meeting about B2B buyer personas

Posted by Stephanie Stocker on October 09, 2019

Anyone who is trying to sell a product or service would likely agree on the importance of knowing their buyer, inside and out. In the B2C (business-to-consumer) world, buyer personas… Read More

Digital Accessibility: Why We Are Committing to It

woman with hearing aid using her cell phone

Posted by Gabriella Fundaro on September 17, 2019

Digital accessibility is a critical component of any company’s website. If your site isn’t accessible, there are many groups of people who won’t be able to view and engage with… Read More

The Corporate Video: Top Ideas for Your Company

Posted by Chris Straigis on August 17, 2018

Okay, let’s assume you’ve read Part 1 of this series about WHY you should make a corporate video, and you’ve decided to be super proactive and take the plunge. A… Read More

Planning Next Year’s Marketing Budget: Things to Remember

pink piggy bank on wooden surface

Posted by Amy Romanofsky Schneider on December 20, 2017

It’s that most stressful time of the year again…the holiday season? Nope – I mean planning for the marketing budget! As you look ahead to 2020 and plan your financial… Read More

B2B Marketing Tips Every New Marketer Should Know

Posted by Gabriella Fundaro on December 07, 2017

If you’re like me and just starting out in your marketing career, or if you’re trying to run a small business and marketing is somewhat new to you, you’ve probably… Read More

4 Project Management Tips to Help You Stay Organized

planner with sticky notes

Posted by Ariella Saucier on September 28, 2017

No matter the business you’re in, there will always be many projects going on at once. While we may wish the workload would slow down, we can’t just press pause…. Read More

Is It Time for a New Website? 3 Questions to Ask First

old computer

Posted by Amy Romanofsky Schneider on September 22, 2017

Are you trying to decide if it’s time for a whole new website? If so, you want to decide what level of investment you need.  Is a simple content or… Read More

Gated Content: What It Is and When to Use It (Or Not)

gated content

Posted by Stephanie Stocker on September 13, 2017

Recently, someone posed a question I hadn’t expected. He asked how I define “gated content”. I’m sure not everyone is familiar with “gate” as a marketing term, but that wasn’t… Read More

6 Ways to Break Your Creative Blocks

Posted by Rick Taylor on June 15, 2017

Creative blocks have happened to all of us, and it’s terrible. You’re staring at a blank [insert medium: screen, page, artboard] and you don’t have a single good idea. You… Read More

Today’s Marketers Need to Know…Well, Everything?

Posted by Stephanie Stocker on June 05, 2017

Marketing is a broad discipline, encompassing lots of different skills and specializations. The old-school days of ad-agency-style divisions between Copy, Design, Strategy, Media and Account Management are gone. In today’s… Read More

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