Category: B2B Marketing Tactics


Graphic Design Themes to Inspire You

Think Outside the Box sign

Posted by Carly King on September 12, 2018

As a graphic designer, I spend every day working with imagery, artwork and tools to create enticing designs for our clients. And every once in a while, I come across… Read More

The Corporate Video: Top Ideas for Your Company

Posted by Chris Straigis on August 17, 2018

Okay, let’s assume you’ve read Part 1 of this series about WHY you should make a corporate video, and you’ve decided to be super proactive and take the plunge. A… Read More

B2B Social Media Tips

Graphic showing a laptop, calculator, cell phone, notes, pen and pencil and other office supplies.

Posted by Gabriella Fundaro on July 17, 2018

For B2B companies, marketing through social media can seem daunting. You you might wonder whether it’s even worth investing in at all. But social media isn’t just for high schoolers,… Read More

Why You Should Use Online Video to Capture Customers’ Attention

Video camera on a flexible tripod recording a woman sitting at a desk.

Posted by Chris Straigis on May 17, 2018

Why use online video? Well, because nobody likes car salesmen. For most of us, the idea of going to a car lot and engaging with one of these folks produces… Read More

Laws, Protections and Pitfalls in the Age of Video Production – Part II

gavel and stack of books

Posted by Chris Straigis on December 01, 2017

The game has changed. Technology, access, and social connectivity have combined to create a complete revolution in the way content is made, seen and shared. We are at a point… Read More

Speaking Our Language: Graphic Design Terms

Posted by Carly King on November 03, 2017

If you’re not a designer, following along with a conversation full of graphic design terms can definitely be a tad overwhelming. Like any other industry-specific jargon, it might sound like… Read More

Laws, Protections and Pitfalls in the Age of Video Production – Part I

stack of books and statue with scales

Posted by Chris Straigis on October 20, 2017

♫Happy Birthday to you. Happy birthday to y… ♫ Wait, I almost forgot. I can’t sing that to you in this public and, for all intents and purposes, commercial blog… Read More

3 Things I Took Away from INBOUND 2017

audience listening to speaker

Posted by Stephanie Stocker on October 04, 2017

Last week, along with more than 20,000 other marketers, I attended the annual HubSpot INBOUND conference in Boston. Each year, the event draws a wide range of professionals, both corporate/in-house… Read More

Just Because You Can Shoot in Ultra-Hi Def, Does It Mean You Should?

4K corporate video

Posted by Chris Straigis on August 15, 2017

4K or not 4K: that is the question… It’s a question as old as time: do I shoot my corporate video in 4K Ultra Hi-Def (UHD), or do I just… Read More

Do You Hear What I Hear: The Power of Music in Video

the power of music in video

Posted by Chris Straigis on June 23, 2017

Let’s take a little trip down memory lane. Think back to the last movie you saw. Not one that you were streaming while fixing dinner, checking Facebook and pleading with… Read More

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