Category: Sales Enablement

 

Importance of Using B2B Buyer Personas

man talking during a meeting about B2B buyer personas

Posted by Stephanie Stocker on October 09, 2019

Anyone who is trying to sell a product or service would likely agree on the importance of knowing their buyer, inside and out. In the B2C (business-to-consumer) world, buyer personas… Read More


HubSpot Sales Boot Camp? Hmmm, tell me more…

Man at meeting

Posted by Chris Straigis on May 21, 2019

I recently completed an 8-week boot camp led by the tireless Dan Tyre, HubSpot Sales Director. As a Gold-level HubSpot channel partner agency, we were offered this coveted opportunity to… Read More


What B2B Companies Can Learn About Customer Experience

Service representative smiling and talking on the phone

Posted by Gabriella Fundaro on April 13, 2018

In our earlier post, we discussed the important role that marketing plays in the customer experience. This includes things like touchpoints, branding and customer journey mapping. And while more and… Read More


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