Recently, someone posed a question I hadn’t expected. He asked how I define “gated content”. I’m sure not everyone is familiar with “gate” as a marketing term, but that wasn’t… Read More Gated Content: What It Is and When to Use It (Or Not)
4K or not 4K: that is the question… It’s a question as old as time: do I shoot my corporate video in 4K Ultra Hi-Def (UHD), or do I just… Read More Just Because You Can Shoot in Ultra-Hi Def, Does It Mean You Should?
When overseeing a project that you truly care about, it isn’t all that hard to slip from the role of project management, where you’re smoothly directing a well-oiled team towards… Read More Project Management or Micro-Management: How to Tell What You’re Really Doing
There are only so many hours in a day, yet you still have to write that proposal, finish that presentation, review next quarter’s budget, proofread that document, and return those… Read More Delegating Tasks: 6 Strategies to Work Smarter
What is an SSL cert? To most casual users, an SSL certificate is nothing more than a little green padlock symbol next to the URL at the top of our… Read More SSL Certificates: Why They Are More Important Now
Let’s take a little trip down memory lane. Think back to the last movie you saw. Not one that you were streaming while fixing dinner, checking Facebook and pleading with… Read More Do You Hear What I Hear: The Power of Music in Video
Marketing is a broad discipline, encompassing lots of different skills and specializations. The old-school days of ad-agency-style divisions between Copy, Design, Strategy, Media and Account Management are gone. In today’s… Read More Today’s Marketers Need to Know…Well, Everything?
For someone who hasn’t been through the video marketing process yet, creating quality video content can seem daunting. From concept development and creative meetings to storyboards, shooting, and editing, it’s… Read More Hi-Def ROI: Maximize Your Video Marketing
Trade show season is upon us! Shows are proven, effective ways to discover new products and solutions, expand your network, and stay on top of upcoming trends. They bring together… Read More Trade Show ROI: 12 Tips to Maximize It
Imagine this: you open a new store, and are very proud of it (congratulations!) One day, you notice a mouse in the corner. He must have come in through a… Read More 5 Ways to Improve Your Site’s WordPress Security
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