At AAC, we have a lot of experience uploading content to WordPress sites. By “content upload”, I mean using the WordPress admin to build and format pages, create and modify… Read More 10 Commandments of Using WordPress for Non-Programmers
If you’re not a designer, following along with a conversation full of graphic design terms can definitely be a tad overwhelming. Like any other industry-specific jargon, it might sound like… Read More Speaking Our Language: Graphic Design Terms
♫Happy Birthday to you. Happy birthday to y… ♫ Wait, I almost forgot. I can’t sing that to you in this public and, for all intents and purposes, commercial blog… Read More Laws, Protections and Pitfalls in the Age of Video Production – Part I
Last week, along with more than 20,000 other marketers, I attended the annual HubSpot INBOUND conference in Boston. Each year, the event draws a wide range of professionals, both corporate/in-house… Read More 3 Things I Took Away from INBOUND 2017
No matter the business you’re in, there will always be many projects going on at once. While we may wish the workload would slow down, we can’t just press pause…. Read More 4 Project Management Tips to Help You Stay Organized
Are you trying to decide if it’s time for a whole new website? If so, you want to decide what level of investment you need. Is a simple content or… Read More Is It Time for a New Website? 3 Questions to Ask First
Recently, someone posed a question I hadn’t expected. He asked how I define “gated content”. I’m sure not everyone is familiar with “gate” as a marketing term, but that wasn’t… Read More Gated Content: What It Is and When to Use It (Or Not)
4K or not 4K: that is the question… It’s a question as old as time: do I shoot my corporate video in 4K Ultra Hi-Def (UHD), or do I just… Read More Just Because You Can Shoot in Ultra-Hi Def, Does It Mean You Should?
When overseeing a project that you truly care about, it isn’t all that hard to slip from the role of project management, where you’re smoothly directing a well-oiled team towards… Read More Project Management or Micro-Management: How to Tell What You’re Really Doing
There are only so many hours in a day, yet you still have to write that proposal, finish that presentation, review next quarter’s budget, proofread that document, and return those… Read More Delegating Tasks: 6 Strategies to Work Smarter
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