When overseeing a project that you truly care about, it isn’t all that hard to slip from the role of project management, where you’re smoothly directing a well-oiled team towards… Read More Project Management or Micro-Management: How to Tell What You’re Really Doing
There are only so many hours in a day, yet you still have to write that proposal, finish that presentation, review next quarter’s budget, proofread that document, and return those… Read More Delegating Tasks: 6 Strategies to Work Smarter
What is an SSL cert? To most casual users, an SSL certificate is nothing more than a little green padlock symbol next to the URL at the top of our… Read More SSL Certificates: Why They Are More Important Now
Let’s take a little trip down memory lane. Think back to the last movie you saw. Not one that you were streaming while fixing dinner, checking Facebook and pleading with… Read More Do You Hear What I Hear: The Power of Music in Video
Marketing is a broad discipline, encompassing lots of different skills and specializations. The old-school days of ad-agency-style divisions between Copy, Design, Strategy, Media and Account Management are gone. In today’s… Read More Today’s Marketers Need to Know…Well, Everything?
For someone who hasn’t been through the video marketing process yet, creating quality video content can seem daunting. From concept development and creative meetings to storyboards, shooting, and editing, it’s… Read More Hi-Def ROI: Maximize Your Video Marketing
Trade show season is upon us! Shows are proven, effective ways to discover new products and solutions, expand your network, and stay on top of upcoming trends. They bring together… Read More Trade Show ROI: 12 Tips to Maximize It
WordPress is an amazingly powerful yet easy-to-use CMS (content management system). You can build everything from a simple blog to a complex ecommerce website on it. But it doesn’t come… Read More 6 Must-Have WordPress Plugins
Imagine this: you open a new store, and are very proud of it (congratulations!) One day, you notice a mouse in the corner. He must have come in through a… Read More 5 Ways to Improve Your Site’s WordPress Security
Unlike business units that deal in numbers, facts, and black-and-white right or wrong answers, like accounting or engineering, the leadership of departments that work in more creative or conceptual roles,… Read More How Do You Quantify a Creative Concept?
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