B2B blogging has become a necessary strategy in the world of digital marketing. Offering helpful and insightful content that is housed on your website is an effective tactic to engage with your audiences and bring in new business. Build meaningful relationships with current clients and future prospects by sharing your wealth of knowledge without gating it behind a paywall.
In this post, we’re going to highlight our top 5 benefits of B2B blogging, and how you can get started creating relevant content that drives traffic to your site.
1. Establish Thought Leadership
Your business has knowledgeable employees with years of expertise. On a regular basis, you can mine this information, publish it on your site, and share it on your social media pages to establish thought leadership within your industry. Blogging on different topics that feeds off your team’s expertise is a great way to win your audience’s trust, becoming their go-to place when they need advice in certain areas. Trust is an invaluable asset, as it will unlock tremendous growth opportunities for your business in the future.
2. Strengthen Brand Recognition
Having a blog helps to strengthen your brand identity. Not only does it allow you to express thought leadership, but it also gives you more opportunities to use your company’s logo and social profiles, appear in more search results, and so much more. Promote your products or services where they relate to specific topics, and if previous pieces of content are associated with newer blogs, backlink them within the text where appropriate. Blogging can add a tremendous amount of valuable weight to your brand, and this weight will be considered by potential new business.
3. Drive More Traffic to Your Website
A typical website consists of only a few important pages that search engines will find. Aside from your homepage, products/services pages, and contact pages, your website could get lost within the thousands of others with similar keywords. By implementing a blog on your site, this allows for weekly or monthly content with different topics and keywords, which over time will help you bring more traffic to your website. Having new content to publish across your social media channels and email campaigns will inevitably lead to new audiences finding your website, and ultimately, your business.
4. Repurpose Content
To build an active marketing presence, you need to constantly be promoting your business online. Adding a blog to your website establishes a base of different content ideas. Take a few of your most popular blogs and turn them into social media posts, Google and Facebook ads, or place them in your monthly newsletter. Repurpose what has proven to be successful and put resources into creating infographics, whitepapers, or new marketing videos. Creating and housing these various pieces of content, all stemming from your blog, is an efficient way to keep your brand from growing stagnant.
5. Convert Traffic into Leads
Now that you’ve established thought leadership, enhanced your brand recognition, and are driving more people to your site, it’s time to bring in the leads. You can do this by adding a CTA (call to action) to each of your blog posts. Point them to a landing page with a form-fill to download one of your repurposed pieces of content. Point them to your contact page where they can get in touch with a representative to learn more about a specific topic. Point them to future events or webinars they can attend where you can meet and speak with them face-to-face. When you have an effective blogging strategy in place that drives constant traffic to your site, you now have a machine that can allow you to turn new audiences into potential clients.
Interested in getting started with your own blog? All Around Creative can help! Send us an email at firstname.lastname@example.org, or contact us today.