Anyone who is trying to sell a product or service would likely agree on the importance of knowing their buyer, inside and out. In the B2C (business-to-consumer) world, buyer personas… Read More Importance of Using B2B Buyer Personas
Okay, let’s assume you’ve read Part 1 of this series about WHY you should make a corporate video, and you’ve decided to be super proactive and take the plunge. A… Read More The Corporate Video: Top Ideas for Your Company
Are you trying to decide if it’s time for a whole new website? If so, you want to decide what level of investment you need. Is a simple content or… Read More Is It Time for a New Website? 3 Questions to Ask First