This explosive ad campaign launched a new product for our client. The central imagery—dramatic slow-motion photography of paint-filled balloons being burst in mid-air—was provided as our inspiration. Our challenge was to seamlessly integrate that visual into eye-catching custom typography and graphic execution that would grab a reader’s attention—and keep it.
This was an expansive, integrated campaign with multiple touchpoints.
We designed all of the elements that made that broad reach possible, including event signage, print ads, magazine cover wraps, social media graphics, digital ads, full-screen webskins and digital billboards.