Opportunity Finance Network, a leading national network of CDFIs, supports its lending partners in delivering financial impact to traditionally underserved communities–rural, urban and Native. This concept of “lending where it counts” became the tagline for the 2019 OFN Conference.
We worked with OFN to develop the branding and visuals for the conference, including the event website, signage, graphics and collateral. The “Lending Where It Counts” tagline treatment hints at the idea of a camera’s viewfinder to enhance the concept of OFN focusing on the demographics, businesses and communities that benefit most from their services. Based on this simple, modern look, we designed handouts, welcome books, agendas and pins.
