Strategic B2B Marketing

Inbound marketing programs

 

What Does a Marketing Program With AAC Look Like?

First, we’ll learn your business, auditing your marketing maturity and discussing your goals. We’ll put together a strategy that will feed into a 6 or 12-month tactical program tailored for your needs.

You’ll name a primary point of contact that we’ll work with to execute your program, although we’ll likely work with many people in your organization over the course of our partnership.

On our side, you’ll be paired with an account manager who will drive your program to success. They will stay focused on your strategy, brand, project plan and goals, but you may also interact with the rest of our team – writers, web developers, digital marketers, graphic designers, video editors and more, depending on the mix of tactics that your program includes.

marketing strategy

A Typical Marketing Program Includes:

  • Strategy, including persona development & messaging
  • Content development, such as white papers, ebooks, blogs, video and more
  • Search engine marketing, including SEO strategies and PPC advertising
  • Lead generation programs such as webinars or content syndications
  • Digital marketing tactics (social media, email) & marketing operations support
  • Ongoing outreach, such as emails and social media
  • Regular performance reporting, often via marketing automation systems
  • Program management and status meetings

Inbound Marketing Results:

As seen by a real B2B client after more than one year of partnership.

79%

Increase in Average
Marketing Qualified Leads (MQLs)

129%

Increase in Average
Sales Qualified Leads (SQLs)


Complete Your Program With: