The power in the B2B sales relationship has shifted
We Understand B2B Product Sales
Today’s buyers don’t need hand-delivered spec sheets and line cards. They’re self-educating, researching solutions for their challenges and learning about vendors long before they’re ready to talk to a salesperson.
You need to be publishing the content that your potential customers are using to do their research. Get them to view you as a trusted resource, and they’ll come to you first when they’re ready to make a purchase.
Our Marketing Approach is Tailored to the Challenges of a B2B Sale:
Address pain points for all decision makers & influencers
Tell both the technical and strategic stories
Generate and nurture leads over a long sales cycle
Support the strategy with sales tools & enablement
We’re Comfortable with Complex Technologies
We may not have worked in your exact industry, but we know how to drive leads for long, complex sales cycles. We’re comfortable with technical terminology and we enjoy learning the ins and outs of new products, technologies and industries.
We’ll partner with your subject matter experts, and we aren’t afraid to dive in and learn quickly. We’ve written engineer-approved content about everything from sensors to semiconductors to drones to passive electronics to thin film deposition to antenna testing – and more.
But how can you write for my industry when you don’t work in it every day?
You are the expert in your solution. We are the experts at figuring out how to use your deep technical knowledge to drive sales.
More Than Just an Agency
We don’t just hand you an impressive-looking plan and leave you to figure out how to get it all done. We’ll run the program for you, so you can focus on differentiating your product and driving sales. But true partnerships are a two-way street.
The programs that have the most success are built on mutual trust and a collaborative working environment. We’ll design the strategy and execute against our plan. But we’ll look to you for education on your product or service, and for technical review and approval of the materials we develop. Together, we’ll drive real growth in your sales pipeline.