Other agencies may generate a huge pipeline of leads – and that’s great, but it means nothing if you don’t have a clear process for lead qualification and sales follow up. Do you have a plan to capture, organize and monitor your leads over time? Do you have a way to identify which ones are progressing through your funnel and flag them for sales outreach at the right time, so you aren’t cold calling?
Be honest – do you even know how to tell when a lead is ready for sales outreach?
We can help. We understand the typical B2B sales cycle: long and complex, with multiple stakeholders and decision makers. We help you build a clearly defined lead funnel, and a process for nurturing leads through it using marketing content.