Last week, along with more than 20,000 other marketers, I attended the annual HubSpot INBOUND conference in Boston. Each year, the event draws a wide range of professionals, both corporate/in-house… Read More 3 Things I Took Away from INBOUND 2017
4K or not 4K: that is the question… It’s a question as old as time: do I shoot my corporate video in 4K Ultra Hi-Def (UHD), or do I just… Read More Just Because You Can Shoot in Ultra-Hi Def, Does It Mean You Should?
Let’s take a little trip down memory lane. Think back to the last movie you saw. Not one that you were streaming while fixing dinner, checking Facebook and pleading with… Read More Do You Hear What I Hear: The Power of Music in Video
For someone who hasn’t been through the video marketing process yet, creating quality video content can seem daunting. From concept development and creative meetings to storyboards, shooting, and editing, it’s… Read More Hi-Def ROI: Maximize Your Video Marketing
Trade show season is upon us! Shows are proven, effective ways to discover new products and solutions, expand your network, and stay on top of upcoming trends. They bring together… Read More Trade Show ROI: 12 Tips to Maximize It
Unlike business units that deal in numbers, facts, and black-and-white right or wrong answers, like accounting or engineering, the leadership of departments that work in more creative or conceptual roles,… Read More How Do You Quantify a Creative Concept?