As we prepare to say goodbye to 2022 and welcome 2023, there are some new trends emerging in digital marketing that will become more prevalent in the future. Smart businesses are always looking for the latest and greatest ways to incorporate new strategies to maximize their results. A new year means additional opportunities for growth, and what better way to start than by spicing up your digital marketing in order to build on your success.
Here are 5 of our biggest tips that we believe will have an impact on digital marketing in 2023.
If your brand is not utilizing video marketing, now is the time to get on board. Using engaging, eye-catching, and unique video content to tell a highly visual story is one of the most effective ways to attract new clients and customers. The beauty of video is that it is more accessible than ever with top-of-the-line cameras in our pockets and user-friendly editing tools at every corner. Start your year on the right foot by implementing a variety of video marketing trends like short-form, educational, and SEO tailored videos.
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing traffic and data, and will be replaced by Google’s next-generation measurement solution, Google Analytics 4 (GA4). Up until this date, you can continue to use and collect new data in your UA properties, but once it is shut down, you’ll only be able to access your previously processed data for six months. Google strongly recommends that you export any important data from UA, and that you ready your website to use GA4 going forward. Check out our beginner’s guide to GA4 to help you get started today.
The importance of big data for organizations is greater than ever before. Marketers are always searching to know more about their customers’ demographic information and purchasing behavior to gain brand loyalty. But consumer demand for improved online privacy has led to a change in laws and an overhaul in the ways software companies allow businesses to collect data. As these laws continue to adapt to the digital landscape, their impact grows more severe on how marketers gather information. So how do you go about gathering zero-party data in 2023? Here are a few creative suggestions:
- Online quizzes
- Tailored emails with polls, surveys, or asking for feedback/opinions
- Conversational pop-ups on your website
- Contests with incentives
- Subscriptions-based content
AR/VR Interactive Content
Intelligent, interactive content is the future for marketing, and we’re already seeing it with the likes of TikTok, Instagram and Snapchat. Filters might seem fun and silly, but they’re actually a form of augmented reality, technology that allows you to experience virtual objects within your field of vision. And while AR has developed dramatically in recent years, the real future in content marketing will likely take place in virtual reality. As the technology grows more affordable and readily available, VR marketing campaigns will allow customers to fully immerse themselves in simulated worlds. Keep your eyes peeled in 2023 for different ways to incorporate AR and VR into your marketing.
Voice Search Optimization
“Hey Siri, what are the biggest marketing companies in the world?”
Voice search optimization is the process of upgrading and streamlining the information on your pages to appear in voice searches. According to Search Engine Journal, 62% of Americans over 18 use voice assistants on their devices. People love to ask Siri, Alexa, and Google Assistant whatever pops into their mind, so optimizing your website and ads to answer their questions is a great way to point them to your business. Using question keywords, setting up FAQ sections on your website, and creating detailed and informative content with your customer personas in mind are just a few ways you can tailor your content for voice search optimization.
Looking to incorporate some new digital trends into your 2023 marketing strategy? Shoot us an email at email@example.com, or contact us today.